Omegapoint's new CEO: "We will be even sharper"

This interview was conducted by Mattias Loxi at Cinode and was first published on 2025-09-02 on cinode.com.

When Jonas Hasselberg took over as CEO of Omegapoint this spring from founder Johan Malmliden, he did so with both respect for the company's heritage and a clear vision for the future. With several leading roles behind him, most recently as CEO and President of Proact, he is now focusing on strengthening cybersecurity, culture and the commercial organization - and making Omegapoint even sharper in the market.

Omegapoint is today established as one of Northern Europe's leading tech companies in cybersecure digitization. The company works closely with its customers to build digital businesses that are resilient from the ground up - where security and resilience are woven in from the start. It is precisely this combination of technical excellence and culture that Jonas highlights as the company's strength.

Generous sharing of skills

When asked why he took on the CEO role, he answers without hesitation:
- It's incredibly rewarding to work in cybersecurity and help customers become more resilient in an increasingly insecure world. 

He also describes the internal culture as something unique.

- All our staff generously share their expertise, which is a huge strength. We work continuously to make everyone as sharp as possible - and we do it in an environment where job satisfaction and commitment always go hand in hand.

As an example, Jonas mentions that during their last conference in Spain they had 80 lectures and trainings - all delivered by the employees at the highest level.

Craton - the company diamond

A key part of the drive forward is the product Craton, which Jonas calls the company's "diamond". The product is unique in its kind and meets the highest safety requirements.

- Craton is a solution for security protection in digital systems. It is aimed at total defense and the most socially important activities - the parts of Sweden that must be able to be digitized even when the information is most secret.

Culture and commercial focus

But technical expertise is only one part of success. Jonas emphasizes that the company's strong internal culture is just as important. He took over as CEO a few months ago and says he has been greeted by an inclusive culture and describes it as easy to get into the business. At the same time, there are big shoes to fill after Johan Malmliden, who now sits on the board and acts as a sounding board.

From his previous roles, most recently as President and CEO of Proact, Jonas brings the experience of productizing services and driving commercial development.
- The market is tougher today, which requires strength in the commercial side - selling, marketing and building your brand. We are extremely skilled consultants and technically there is no one who beats us, but our customers must know that too. We need to be more visible and even better at selling what we are already good at. 

Cinode for a stronger business

Since 2020, Omegapoint has been using Cinode to manage consultants, skills and customer relationships. Jonas highlights the platform as an important part of the business.

- We clearly see how customers are in our flows. Cinode gives us professional CVs and better control of the entire sales process, which means that we have become much better at running our business, compared to before. In addition, we can do more analyzes regarding occupancy rates, profitability and much more.

Growth despite challenging market

With over 950 experts in Sweden and Norway, the company continues to grow organically. The market may be hesitant, but Jonas sees great opportunities.

- We are growing steadily and now we just need to become even sharper and more visible.
He sees the coming years as a journey in small steps, rather than big leaps.
- Things are happening all the time. Looking back, you realize how much has actually changed, but right now it's about working hard, meeting customers and showing what we can do. We have fantastic customer loyalty. Now we just need to become even sharper in a market that is a bit stagnant. We deserve to be more visible and show the world what we've achieved, and that's exactly what we're going to do," Jonas concludes.